EGG showcases leading-edge marketing platforms | UNO Magazine

The future of marketing has arrived and is now on almost everyone?s hands.? With practically every Filipino owning a cell phone or a tablet PC, companies whose goal is to be the top-of-mind brand in their target market?s consciousness cannot afford to miss out in the fast-developing marketing platform dubbed as mobile advertising.

Mobile advertising offers endless possibilities as it can be used to mobilize various business functions such as recruitment, purchase, promotion, engagement and content delivery. It evens the playing field for all types and sizes of businesses because it is flexible, cost-efficient and market-targeted that garners it a proven response rate far higher than industry rate.? Moreover, its results-driven structure makes mobile advertising campaigns measurable, helping businesses better evaluate their campaign performance and make sound and informed business decisions.

To help competitive businesses recognize the immense potential of mobile advertising in achieving their growth targets and how to adapt it to their marketing plans, Entertainment Gateway Group (EGG) has decided to host the Mobile Advertising Roadshow on January 17, 2013 at the Skye Lounge, Bonifacio Global City in Taguig.

A wholly-owned subsidiary of Globe Telecom Inc., EGG is a mobile content provider operating in the Philippines, with a wide market reach ?? servicing partners in Japan, Hongkong, Malaysia, Singapore, Taiwan, United Kingdom, the Middle East and other countries.? It offers leading-edge value-added services (VAS) including mobile marketing, mobile content, mobile downloads, mobile applications and digital web solutions.

Kathy S. Alejar, EGG head of Mobile Advertising Sales, said that mobile advertising is the way to go particularly for businesses that focus on increasing their share in their industry?s target market pie.

?For these businesses, competition is ever cut-throat.? Their marketing blueprint must not only be carefully planned; it must be backed by measurable results that will clearly guide them in navigating their game plan and aiding informed cost management that delivers profit, which is the bottomline goal. EGG?s portfolio of mobile advertising products and services can help businesses leverage on the rapid growth of mobile Internet access and the sweeping success of mobile advertising reach,? she said.

EGG?s Mobile Advertising Roadshow enjoins businesses to take advantage of its cutting-edge mobile advertising platforms, bringing about a fundamental change in the way they strategize their marketing operations and run their business in general. More importantly, mobile advertising maximizes their marketing communication budget and promotion investment.

With the rapid acceleration of Internet usage and speed of access both in paid and free public hotspots, coupled with the steadily increasing ownership rate of affordable yet highly sophisticated smartphones and feature phones, millions of people have come to rely on their mobile phones and devices for quick access to a variety of information that matters to them such as news, data and real-time updates.? EGG is in the forefront of harnessing the power of mobile Internet reach to accelerate business growth through mobile advertising.

Indeed, the numbers point to the ascending course that mobile advertising is going as a vital marketing tool.

Globe Telecom Inc. earlier said that there are now 90 million mobile phone subscribers in the Philippines, with 19 million or 20 percent browsing the Internet via their smartphones.? Mobile advertising has 95 percent target market reach compared to only 66 percent of tri-media., and enjoys far bigger average response rate.? Text-based or SMS ads has five percent response rate while rich media display ads garner an eight percent response rate.

As a subsidiary of Globe, EGG has a ready and handy base of over 30 million subscribers.

PRODUCTS and SERVICES

Businesses can choose from a variety of EGG?s highly interactive mobile advertising solutions and cost efficient creative marketing services.

EGG?s Mobile Advertising comes in text-based or SMS Advertising and Rich Data or SMS-based advertising, using EGG?s Broadcasting Platform (EBP) to send SMS or MMS blast.? Clients have the option to use their own or EGG?s database.
The Display Ads on Mobile Sites gives clients a wide range of media ad formats for ads that appear on the most accessed mobile sites, such as m.globe, downloads.com and m.Yahoo, all of which garner 40 million impressions a month.

The Display Ads on Mobile Apps make use of mobile applications as the advertising platform via popular smartphone apps that garner over 50 million impressions per month such as Radio, My Idol and All Hits.? More mobile apps will be added soon.
The Display Ad Type is a group of rich mobile bulletins composing of static and animated banner ads, expandable banner ads, interstitial ads, video ads and HTML5 layer ads.

GLOBAL PARTNERSHIP FOR INNOVATION

Ensuring world-class technical infrastructure for reliable service delivery and ultimate client satisfaction, EGG recently announced its partnership with the world?s most trusted mobile advertising solutions provider ? AMOBEE.? Based in Silicon Valley, Amobee is considered the world?s largest mobile advertising company, a market leader that offers comprehensive mobile advertising solutions to the largest mobile network operators,? publishers and? advertisers in the world, including EGG.

With Amobee as its partner, EGG is bound to deliver highly interactive Rich Media mobile advertising formats never before delivered by other mobile advertising providers in the country.? These are mobile ads that enable the brand to connect deeply to consumers and provide a totally new advertising experience, such as 3D (three-dimensional) ads and augmented reality mobile ads that transform conventional advertising into engaging entertainment.

The partnership also activates EGG?s location-based services that enable clients to easily track and target their niche market within a 2-kilometer radius of their business?s branch or store.

EGG?s highly advanced mobile broadcasting platform coupled with this exciting partnership with Amobee ensure clients the best possible solutions-based results and prompt audiences with a new way of looking at advertisements, making mobile ads a welcome content on their mobile devices.

END-TO-END PARTNERSHIP

To make it a fully end-to-end partnership, EGG also offers clients cost effective and flexible creative services to jumpstart their mobile advertising campaigns.? These include development of mobile applications, mobile sites, social media like Facebook applications as well as customized development of other mobile requirements.

This extensive portfolio of mobile advertising solutions that are flexible, cost-efficient and targeted, from a highly reliable digital marketing partner that is backed by the country?s leading telecommunications company helps businesses be the first to reap the rewards from the endless possibilities of mobile marketing.

?

Source: http://unomagazine.com.ph/2013/01/egg-showcases-leading-edge-marketing-platforms/

temperance world bank kim kardashian flour bomb hunger games box office xavier joan crawford joan crawford